Meet Ezzeddin El Tahra, our sales team member in the Middle East region. With years of experience working in the construction industry, Ezz has seen first hand the demand for rapid digitization in this dynamic market. He talks through the challenges of change in one of the fastest-urbanising regions in the world.
I'm an Account Executive at Mastt in Dubai. My role is to establish stronger relationships with strategic business partners in the region, and to find the right business opportunities in the Middle East so that we can expand our growth in the market.
Over many years of working within the construction industry, I saw the particular need and growth opportunities in technology. That's what led me to focus on selling software as the industry rapidly started shifting to digitalization. I've always been tenacious in building new business and it’s an interesting product to talk to prospects about.
Dubai and the MENA region in general is a very fast-moving market. The construction industry is already complex enough at the moment. So everything is moving toward digital transformation and everyone wants to adopt technology, especially the big developers and consultants that manage mega- and giga-projects.
Most of the significant pain points of major Asset Owners and PMCs in the region come from the in-house systems that they have invested a huge amount of effort and money to develop, often over a long period. After some time, they usually found out that these systems failed to meet their expectations. However they were deeply rooted and dependent on these systems so they often find it difficult to get out of it and into a better alternative.
This is a cumulative observation based on feedback from clients and my experience since the beginning of my career within the construction industry. I’ve heard it many times.
I would say the current process of managing large construction projects is already extremely complex. By adopting Mastt I believe owners and program managers can significantly reduce the complexity and increase the efficiency of this process. That would be my most significant benefit for owners and program management consultants. Having a system like Mastt enables them to have a more accurate understanding of their cash flows, contingencies, and risks across their entire portfolio program and even project.
I really enjoy spearfishing. I have friends in Abu Dhabi, which is the other Emirate next to Dubai. I often drive for around an hour and a half drive from Dubai to Abu Dhabi to catch up with them there and go spearfishing together on the weekends. We take our boat, jump into the water in the early morning around 4AM and just dive for around an hour. Later on, we would grill the fish we caught on an island and do some wild camping off-road. That’s my way to escape a long, busy week.
Horse racing is one of the most popular here. People love and enjoy working with horses and we have huge racehorse events on a regular basis.
Off the top of my head, I would say Mandy. It's rice and some sides like salad, sauces and you can either choose chicken, beef or seafood, grilled steamed to go with it.
This is what you’ll have straight after you land in the UAE and it’s also the most famous dish when it comes to the heritage of the UAE. The dish is healthy because it's either grilled or steamed and you can choose the protein. Even the rice itself has a very amazing taste. I personally love it.
As a capital improvements program manager, the responsibility is simple: Deliver the program on time, within budget, and with the desired quality. Getting to completion, however, is rarely that simple. Risks in particular are an inevitable part of any program and can impact its outcome if not handled effectively.
Meet Ezzeddin El Tahra, our sales team member in the Middle East region. With years of experience working in the construction industry, Ezz has seen firsthand the demand for rapid digitization in this dynamic market. He talks through the challenges of change in one of the fastest-urbanising regions in the world.
This week as part of our Women in Construction series we interview Chloe Stephenson, an Assistant Project Manager at Arrow Projects. Chloe is a Wiradjuri woman and passionate about projects that “close the gap” between Indigenous and non-Indigenous communities.
With Mastt, our client can see the status of the project anytime, reducing back and forth queries, and not having to wait until the end of the month to receive a monthly report.Discover Mastt's impact
Mastt has saved our team significant time and effort in managing the financials elements of 65+projects. The team now has total visibility over their individual projects as well as the overarching program of works.Discover Mastt's impact
Mastt takes away a lot of user error that spreadsheets bring. With Mastt, we are able to combine multiple projects into programs or portfolios for management level analysis and direction.Discover Mastt's impact
Mastt is increasing the team’s tempo and productivity by enabling real time information across our portfolio of projects. This transparency is assisting us to make informed decisions, to identify opportunities and reduce the risk.Discover Mastt's impact
Mastt's ability to record critical financial information as well as program forecasted delivery and milestones put Jacobs in a favourable position to our clients.Discover Mastt's impact
Moving to Mastt is one of the best decisions my team has ever made. It’s cost-effective, easy to use, and a quick set up.Discover Mastt's impact
A key factor in our decision to adopt Mastt is its user-friendliness. It had to continue to empower us to work smart, allowing us to consistently deliver excellence across multiple sectors and geographic regions.Discover Mastt's impact