FREE stakeholder matrix template that shows where each stakeholder sits and who is not yet where the project needs them. Score influence and interest, and the grid plots itself.
A stakeholder matrix is a grid that plots every stakeholder by how much influence they hold and how much interest they take, producing four groups that each get a different kind of attention. A stakeholder matrix template gives you the grid, the scoring scale behind it, and somewhere to record what you do about each name.
Our stakeholder matrix page has a detailed definition that covers the concept and its variants in more detail. This page is the free template.
Stakeholder Matrix Example
Here is a good example of a completed stakeholder matrix, scoring sixteen stakeholders on a civic center renovation.
Stakeholder matrix example showing sixteen stakeholders plotted by influence and interest with position gaps.
What's Included in This Stakeholder Matrix Excel Template
A stakeholder matrix needs four things: an influence score, an interest score, the grid those two produce, and a record of what you intend to do about each name. Anything less is a picture rather than a working document.
This free template covers all four across four sheets.
Sheet
What it holds
Stakeholders
The only sheet you type on. Name, organization, role, influence and interest scored 1 to 5, current position, required position, owner, and the gap between the two.
Matrix
The grid, plotted from those scores. Counts for manage closely, need to move, and opposed or blocking. What each quadrant means, and who is closing the gaps by owner.
Reference
What each score from 1 to 5 means, for both influence and interest.
Notes & Assumptions
What was assumed, what to change first, and what the file is not.
A grid tells you who matters; current position against required position tells you which of them is a problem.
How to Use This Stakeholder Matrix Template
Score influence and interest first. Everything else on the sheet follows from those two numbers.
List every stakeholder on the Stakeholders sheet, with their organization and role rather than just a name.
Score influence from 1 to 5, using the Reference sheet: observes, comments, contributes, strongly shapes, decides.
Score interest from 1 to 5: low, occasional, active, high, existential.
Record the current position, from blocker through opposed, neutral, supporter and champion.
Record the position the project needs, which is often neutral rather than supporter.
Give every stakeholder an engagement owner by name.
Read the Matrix sheet for who lands where, and who is marked as needing to move.
Re-score each cycle, since interest moves faster than influence.
The matrix says who needs regular updates. Mastt's stakeholder guest access gives those stakeholders view-only access to live project information, instead of an exported report once a month.
The Four Quadrants of a Stakeholder Mapping Matrix
The four quadrants are manage closely, keep satisfied, keep informed and monitor. Where a stakeholder lands is set by their influence and interest scores, and it decides the kind of attention they get.
Mendelow's matrix showing the four quadrants of power against interest with typical stakeholders in each.
Mendelow's matrix, the power-interest grid and the stakeholder matrix are the same tool under three names. Academic texts use Mendelow's, project management literature uses power-interest, and practitioners usually just say stakeholder matrix.
Related Articles and Templates
Explore these resources for stakeholder mapping, analysis, prioritization, and engagement planning:
You can draw the grid in Word, but the plotting has to be done by hand and redone every time a score changes. A spreadsheet moves the name for you, which matters because scores change at every stage gate and a grid nobody wants to redraw stops being updated.
At every stage gate, and whenever something changes the landscape: a new approval, a change of leadership, or work moving into a new area. Interest moves faster than influence, so a stakeholder who was monitoring in design can be existential in construction.
Influence is the capacity to change what happens to the project. Interest is how much the outcome matters to them. A regulator can have high influence and low interest. A neighboring business can have high interest and almost no influence, right up until it organizes.
Enough to cover everyone who can affect the project or is affected by it, which on a mid-size capital project is usually fifteen to thirty. Past that the grid gets crowded and the useful work moves into whichever quadrant you decided to prioritize.
Meet them, in person, on a fixed cadence, and before decisions rather than after them. High influence and high interest means they will find out either way, and the difference between hearing it from you first and hearing it second is usually the difference between a supporter and an opponent.
No. It records positions like blocker and opposed, and names the person responsible for changing them. Share the outputs, which are the meetings, updates and commitments, not the assessment behind them.
The matrix is the grid, holding influence, interest and position so you can see the pattern across everyone. A register is the detailed record for each stakeholder: contact details, history, commitments made, issues raised.
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Written by
Doug Vincent
Doug Vincent is the co-founder and CEO of Mastt, the AI capital-project management platform used by governments, Fortune 500 companies, and consultancies across APAC, North America, and MENA. Before founding Mastt in 2019, he spent a decade at RPS delivering more than $2 billion in capital works, including the $2.1B Defence Navy Infrastructure program, and holds a CPSPM certification with the AIPM. He contributes content and speaks on AI in capital project delivery at Mastt.
Free Template
FREE stakeholder matrix template that shows where each stakeholder sits and who is not yet where the project needs them. Score influence and interest, and the grid plots itself.